The K.I.N.G. logo is a crown sitting atop the acronym K.I.N.G. with one of four scriptures written beneath it. Each of these scriptures aptly captures the essence of the K.I.N.G. mission:
“Finally, brethren, be strong in the Lord and in the power of His might.”
“Princes shall come out of Egypt, Ethiopia shall soon stretch out her hands unto God.”
“…put on the new man, which after God, is created in righteousness and true holiness.”
“And whatsoever you do in word or deed, do all in the name of the Lord Jesus, giving thanks to God and the Father by him.”
The motto of The K.I.N.G. Movement is "strong in the Lord.'' It is how Crowns (members) salute one another and strive to think and live. Our declaration of strength is not a declaration of self-righteousness, for we know that our strength does not come from ourselves but from the greatness of God. When we say we are "strong in the Lord'' it is an acknowledgement that through His love and grace, He has empowered us (and all believers) to be strong and holy representatives of Him throughout the earth. Thus, we are strong enough to overcome temptation because through His death and resurrection, Christ set us free from the dominion of sin. We are strong enough to overcome obstacles in our path to godly manhood, fatherhood and brotherhood because He has given us the mind of Christ and the knowledge that we can do all things through Christ who strengthens us. We are strong enough to love our enemies, ignore the naysayers, help the weak, champion the downtrodden, inspire the hopeless, and stand for truth and justice because God has not given us a spirit of fear but of power, love and self-control.
K.I.N.G. recognizes that one of the realities that has most grieved The Lord over the past few centuries is the horrible racism that has existed in America and throughout the world. Among other things, this racism has sullied the reputation of Christianity (among all races, but particularly among Black men), kept people of African descent from reaching their full, God-given potential, and led many Blacks to believe they are inferior in the eyes of God and men. These are terrible sins and an affront to Jesus Christ and the Kingdom of God. Thus, to help dispel those myths, lies, and beliefs among Blacks and all people, K.I.N.G. chose to highlight Psalm 68:31, which refers to men of African descent (“Egypt and Ethiopia”) as royalty (“Princes”) and sincere worshippers of God. This includes African-Americans, Afro-Caribbeans, Afro-Hispanics, Afro-Europeans, native Africans, etc. This scripture not only breaks the stronghold of inferiority many Blacks may feel, but it can also lead to true equality and brotherhood among the races as other races of people recognize that men of African descent are as prominent as anyone in the plans and purposes of God (Acts 2:39, Acts 8:26-38, Acts 13:1-3). Such an acknowledgement and understanding should theoretically lead others to respect, view and treat Blacks as brothers, sisters and equals. Reference to Psalm 68:31 is not meant to discourage or discriminate against those of other races, but rather to help create among all races a much-needed favorable image for Black men.
This scripture reminds us of the powerful transformation that took place within us when we gave our lives to The Lord Jesus Christ and became Christians. Though we are eternally grateful that Jesus, through his death and resurrection, paid the necessary price for us to be forgiven for our sins, this verse tells us that is not all he accomplished. Jesus also makes us – when we accept him as Lord and Savior – new men, or as the Apostle Paul put it in 2 Corinthians 5:17, “new creations.” In other words, we are spiritually reborn. According to this verse in Ephesians, this rebirth includes being “created in righteousness and true holiness.” Once we realize and embrace this reality, we will then, through the work of The Holy Spirit, have the power to walk in righteousness and true holiness. This is the mentality we need to overcome the various sins, attitudes and thought patterns that keep us from becoming the men God created us to be; for knowing that we are “created in righteousness and true holiness,” means knowing we do not have to live in bondage to addiction, lust, greed, fear, or anything else that keeps us from fulfilling our purpose in Christ. This is the mindset men of K.I.N.G. seek to attain and live by.
The men of K.I.N.G. strive to surrender every aspect of our being – our thoughts, words and actions – to Christ. Our goal is to represent Christ properly in everything we do and everywhere we go, be it the workplace, the classroom, the frat house, and of course, in our personal relationships. Knowing we are representatives of Christ at all times leads us to aim for excellence in all our endeavors. Just as an athlete who endorses a certain company’s product must always carry himself in a way that reflects positively on that company, we try to do the same in regard to Jesus. Thus, in our studies and on our jobs, we attempt to perform at the highest level because we are doing it “in the name of Jesus.” In our relationships with spouses, family, friends, fellow believers, co-workers and strangers, we seek to behave in a Christlike manner. This should enable us to be the brightest lights we can in our communities and to experience God’s kingdom in every area of our lives.
Two major goals of K.I.N.G. are to 1) improve the image of Black men (in the eyes of Blacks and others), and 2) to help unify men in the Body of Christ across racial, denominational and political lines. The color black encompasses both objectives. In modern times, the term Black has become descriptive of people of African descent. So one reason K.I.N.G. chose the color black to represent itself is to associate Black men with something godly and positive, just as the Bible does in Psalm 68:31. In regard to our second objective, from a scientific standpoint, the color black absorbs all colors and wavelengths and converts them into heat. K.I.N.G. seeks to absorb all colors (races) and wavelengths (denominations) of Bible-believing Christian men into its movement and believes that such unity is essential for America to “catch fire” (heat) for God and experience spiritual revival.
Psalm 12:6 says “The words of the Lord are pure words: as silver tried in a furnace of earth, purified seven times.’’ The men of K.I.N.G. strive to live according to God’s Word, which is tested and true. His Word is a firm and proven foundation and if we live by it, we will prosper and glorify God. Like silver that is tried in a furnace and comes out shining, our light and our life will shine if we as men stand on God’s “pure words.”
Purple symbolizes royalty in the Bible. In Esther 8:15, it is a part of royal apparel. It also stands for spiritual royalty since in Exodus 26:1 it is used to design the Tabernacle and the Temple. Under the New Covenant, we as individual believers are now the Temple of God so it is appropriate that we be clothed in purple. As men of K.I.N.G., more importantly as men of God, we are royalty.